| Throughout the ranks of employed Americans today, very much including your U.S. citizen workforce near and far, there is a new set of worries, fears and concerns. These are not lurking or latent. They are manifest, and prevalent, right now. They do not result from your staffing practices, but they may in significant measure drive or redefine them.
You thought you had to play to those 18-29-year-old Gen Yers, giving them everything they want as they cherry pick your jobs and make arrogant demands? You do. But understand the difference between demands and expectations. Understand that this demographic, which a prestigious new study suggests is another depression-era generation in the making, is in its own way scared stiff:
- 49% of them say America was a better place to live in the 1990s
- 46% say America is a lot less financially secure now than a decade ago.
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