Research Library Article


Staffing Marketing: How to Budget

David Earle

Aerospace Defense SourcingWe’ve received two calls this week asking for marketing cost breakouts as a percentage of the total recruiting budget, or alternatively a marketing cost-per-candidate number.

Here’s what you need to report back to the folks who are asking for the stat, and here’s how to properly calculate the answer.

This article is available for Research Members.
Please click here to login and view the full article or click here to purchase a membership.