Staffing.org Research Library Article

10/16/2013

New Social Media Research

David Earle

top social networksJobvite recently released their sixth Social Recruiting Survey. Overall, not many surprises, but useful data to reference if you’re planning recruitment marketing strategies for 2014.

The question is now moot whether social media recruiting is mainline. 94% of 1600 respondents are using it or are planning to (up from an already high 89% two years ago), with 74% reporting hires. Factoring out the still-planning-to group, we take this to mean that three-quarters of the world has now done actual, productive recruiting business on social media and that any remaining controversy lies in how to perfect marketing campaigns to improve ROI.

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